Case Study: CCM Motorcycles

CCM Motorcycles is a family-owned business manufacturing bespoke and limited-edition motorcycles. With designs based on the experiences of a proud racing history, CCM now produces a range of specialist motorcycles with a number of high profile individuals and celebrities amongst their client base. Based in the North West, CCM is experiencing an exciting growth trajectory and flying the flag for British-based manufacturing in the region.

The Business Requirement: The business is embarking on a significant period of growth following the launch of several limited-edition motorcycles which sold out at a number of exhibitions across the UK in 2017. As a result, legacy technology systems and processes – which had adequately supported the company in the past – were no longer meeting business needs, due to the increased pace and scale of activity. This drove a requirement for a new technology and business systems plan to support future growth.

First Steps: CCM initially engaged inTec to review their current systems and processes – and to identify potential areas for systems improvements and process re-engineering. This involved spending time with the whole CCM team and undertaking a Discovery Session. From the Discovery Session, inTec documented the detailed customer journey, from marketing activity and sales through to design, procurement and manufacturing, including post-sales support, servicing and upselling. The output from this Discovery Session was to create a future systems vision and identify a number of suitable business applications

What To Expect From A Discovery Session:

An inTec Discovery Session involves a ‘deep dive’ into your business, so we can assess your technology requirements and propose real solutions to improve the way you work. A Discovery Session includes:

• Setting a vision for a business technology strategy

• Asking probing questions, to best drive value from technology.

The Solution: The solution inTec proposed included a new Magento based e-shop as part of an initial website rebuild. The second phase of the online upgrade included a product configurator to enable clients and prospects to ‘build’ limited edition bikes to their own personal specifications, using a highly visual interface. The third phase of the solution will ultimately be to replace all back-end systems with a full ERP and CRM solution, from vendor Netsuite. This will support the end-to-end customer journey, as well as being fully integrated with the product design software, e-commerce platform and product configurator.

Delivery & Outcome: inTec created a technology budget and business case which was then circulated to several technology leasing and investment partners, to identify a funding solution for the full program of change activity.

inTec also worked with a number of specialist grant providers to secure funding for some of the early project work. The ERP solution is being readied for implementation and is expected to be fully delivered in 2018. Overall, the solution included:

• A website overhaul including delivery of an e-shop and product configurator

• A review and replacement of all back-end systems

• Full ERP and CRM solution

Ray Bell, Chief Technology Office at inTec, said: “Working with CCM has been a very exciting project for inTec and it is wonderful to work with a client with such ambitious plans, a great product and a focused team. With such ambitious growth plans, there is a considerable opportunity for technology to improve the efficiency of the business, as well as the online customer experience. We are looking forward to continuing to work with the CCM team as they continue on their exciting journey. Our priority is to support CCM’s use of technology to improve back-end processes, as well as creating a truly bespoke customer journey for this quality British manufacturer.”

Austin Clews, Managing Director CCM Motorcycles said: “Following the considerable success of our recent sales activity and our new business plan for growth, it was clear that we needed to implement new systems and processes to enable us to scale up our operation, while retaining great service levels for our customers. The inTec team has a wide range of technical expertise, as you would expect, but their key differentiator has been to spend time understanding our business and industry, in order to ensure our technology strategy results in a joined-up solution, rather than just a collection of off-the-shelf tech products”

At inTec Business Solutions, we help businesses to get the most out of technology, with access to industry experts offering end-to-end tech consultancy and support.

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